Rebranding Initiative: Name generation, strategic positioning, and the development of a new brand following the merger of Norte Magnético (a firm specializing in real estate investment) and Marta Campos Arquitetura.
This initiative focused on conceiving a unified brand that brought together the core competencies of both entities (architecture, BIM, consulting, project management, and real estate investment). The goal was to consolidate their respective portfolios and significantly broaden their potential business scope.
The full rebranding package featured graphic elements, including infographics and pictograms, all presented within a dynamic, explosive color palette designed to effectively communicate highly technical information.
Magnético makes things converge!
It draws in what is complementary, distinct, and inquisitive, while pushing away anything that simply repeats us.
The brand’s core spirit embodies a unique approach: timely, efficient, observant, and unifying.
Pictograms utilized in motion design as a storytelling element to articulate the spirit of the Magnético brand.
The brand’s characteristic flowing lines are incorporated into vibrant patterns, which establish the premise for the pictograms—these, too, are composed of dynamic line work.
